Example: [Collected on the Internet, 2000]
Here is an easy way to make a difference this holiday season.
Campbell's is donating a can of soup to the needy for every person that goes to their site and votes for their favorite NFL team. Go to the site and it is right there, very easy to do. It will only take a few seconds of your time to fill some empty tummies with warm soup this winter. Please forward this message to everyone in your address book too. Thanks.
Origins: The above program to attract visitors to the Campbell's Soup web site through the promise of donating cans of soup to the hungry began in 2000. Akin to the Hunger Site's "click to donate" program, Campbell's Soup ties its beneficence to clicks made on a special page on chunky.com, its Campbell's Chunky web site (which is separate from its main site at campbellsoup.com).
The 2000 promotion target of
As to what the promotion is about, chunky.com's page provides this information regarding the charity:
Perhaps what Campbell's is reluctant to disclose is that the promotion doesn't involve their shipping hundreds of thousands of cans of soup directly from their plant(s) to food pantries and homeless shelters in the represented NFL cities, nor does it allow those cities to determine who gets the soup: Campbell's handles the 'Tackling Hunger' payoff by collecting store returns of dented and otherwise unsaleable cans of soup and sending them to redistribution centers of their choosing. The (store-returned) cans of soup do eventually reach the needy, but any food pantry or other charity group that doesn't work directly with a redistribution outlet can't claim them, and the NFL teams and cities have no say in where the cans end up. An article in the newsletter for the Catholic Diocese of Green Bay, Wisconsin, chronicled the disappointment one team's fans experienced with the program's administration in 2001.
Barbara "this tomato is not too chicken to use her noodle" Mikkelson
Last updated: 1 October 2007