Example: [Collected on the Internet, 2003]
Please tell ten friends to tell ten today! The Animal Rescue Site is having trouble getting enough people to click on it daily to meet their quota of getting free food donated every day to abused and neglected animals.
It takes less than a minute to go to their site and click on "feed an animal in need" for free. This doesn't cost you a thing. Their corporate sponsors/advertisers use the number of daily visits to donate food to abandoned/neglected animals in exchange for advertising. Set a calendar reminder to this every day!
Here's the web site! Pass it along to people you know.
Origins: Over the last few years we've seen many a purportedly altruistic appeal circulate on the Internet, each one claiming you could donate money to a worthy cause or right some terrible injustice — at no cost to you — merely by taking some simple action, such as forwarding an
Sponsors become involved with this site (and others like it) as a form of advertising and public relations and thus are willing to pay for their messages to be viewed by consumers. They pay CharityUSA.com, the parent entity of the site, on a per-click basis; CharityUSA.com directs a percentage of the total ad revenue collected towards animals shelters and sanctuaries and keeps the remaining funds. (The Animal Rescue Site is not a non-profit entity, so it shouldn't be confused with a charity even though it does direct a significant portion of its revenues to those in need. It exists to make a profit, and that it's still around proves it's succeeding at it.)
CharityUSA also allows visitors to initiate donations to several other causes via The Rainforest Site, The
Other sites which offer similar aid to charities are:
Kirby, Carrie. "Millions Eat Because People Click a Button." San Francisco Chronicle. 20 December 1999. Rowe, Peter. "Fighting Hunger with the Click of a Button." The San Diego Union-Tribune. 15 July 1999 (p. E1).