Example: [Newport News, 2006]
Urban legend has it that more money is spent on Halloween than any holiday besides Christmas.
Origins: Those of us who set forth on our first trick-or-treating expeditions four or five decades ago don't need to see any statistics to know that the Halloween-related retail business has grown tremendously during that period. Way back when, many retailers didn't carry much more in the way of Halloween supplies than some
Any discussion of booming seasonal retail sales inevitably prompts comparisons to the preeminent binge time for consumer spending, the mall-stuffing Christmas holiday season, leading to the legend that Halloween has now worked its way up to the
- Winter holidays (Christmas): $457.4 billion
- Mother's Day: $13.80 billion
- Valentine's Day: $13.70 billion
- Easter: $12.63 billion
- Father's Day: $9.01 billion
However, one quality of most higher sales-spurring holidays that Halloween so far lacks is the custom of celebrants' giving pricey gifts to others — unless Halloween evolves into an occasion for giving on a scale considerably greater than handing out a bit of candy to bands of trick-or-treaters, it may not surpass occasions such as Mother's Day and Valentine's Day and approach the
Last updated: 29 October 2006
Howe, Barton Grover. "Halloween Brings Out the Green." [Newport] News-Times. 18 October 2006. Lysiak, Jeff. "Waxing Poetic on Wax Lips." Marco Island Sun Times. 26 October 2006.