Thank you for writing to us! Although we receive hundreds of e-mails every day, we really and truly read them all, and your comments, suggestions, and questions are most welcome. Unfortunately, we can manage to answer only a small fraction of our incoming mail.
Our site covers many of the items currently being plopped into inboxes everywhere, so if you were writing to ask us about something you just received, our search engine can probably help you find the very article you want.
Choose a few key words from the item you're looking for and click here to go to the search engine.
(Searching on whole phrases will often fail to produce matches because the text of many items is quite variable, so picking out one or two key words is the best strategy.)
We do reserve the right to use non-confidential material sent to us via this form on our site, but only after it has been stripped of any information that might identify the sender or any other individuals not party to this communication.
Claim: Numeric PLU codes used on produce stickers identify how food products were grown.
TRUE: PLU codes used on produce stickers identify qualities such as how food products were grown.
FALSE: PLU codes are a reliable consumer guide found on all forms of produce.
Example:[Collected via Facebook, May 2012]
Those stickers on fruits and veggies tell you quite a bit! 4 numbers mean they were conventionally grown. 5 numbers starting with number 8 means they are genetically modified (GMO). And 5 numbers starting with 9 means they were organically grown.
Origins: Those little round stickers with numbers that shoppers often see on produce items such as apples, bananas, and oranges (as shown in the image displayed above) are Price Look-Up (PLU) numbering codes for fresh, unprocessed produce items. These codes are administered by the International Federation for Produce Standards (IFPS), who maintain a list of five-digit codes (which are sometimes four digits, because leading zeroes are typically not displayed) that identify qualities associated with an particular item of produce, such as its type, its size, where it was grown, and how it was grown:
PLU codes are 4 or 5 digit numbers which have been used by supermarkets since 1990 to make check-out and inventory control easier, faster, and more accurate. They ensure that the correct price is paid by consumers by removing the need for cashiers to identify the product; e.g., whether or not it is conventionally or organically grown. They are primarily assigned to identify individual bulk fresh produce (and related items such as nuts and herbs) and will appear on a small sticker applied to the individual piece of fresh produce. The PLU number identifies produce items based upon various attributes which can include the commodity, the variety, the growing methodology (e.g., organic) and the size group.
The last four digits of all the PLU codes issued so far fall into the 3000-4000 range, with the first digit of each code currently assigned one of three values, which are defined as follows:
0 — Applies to all non-qualified produce (and is generally presented without the leading "zero" digit).
8 — Applies to genetically modified produce (GMOs)
9 — Applies to organic produce
In short, a five-digit code beginning with 8 signifies a genetically modified (GM) product, a five-digit code beginning with 9 identifies an organically grown product, and a five-digit code beginning with 0 (or a four-digit code) marks a non-qualified (i.e., conventionally grown) product. Thus, the PLU code 4318 is
assigned to small Cantaloupe/Muskmelon grown conventionally in the Eastern United States, while the label 94011 would identify any organically grown standard yellow banana.
However, it is not the case (as suggested by the above example) that consumers can depend upon PLU codes to reliably distinguish between different forms of produce. For starters, the use of PLU codes is optional, so many produce items don't bear them. Additionally, PLU codes were developed for the benefit of suppliers and retailers to assist them in sorting and pricing produce, not to provide information to end
buyers. If GM-based food suppliers think consumers won't want to knowingly buy their genetically modified corn, for example, they can simply decline to tag it with PLU codes. Or, if retailers don't expect to price GM corn differently than conventionally grown corn, they can label the former with just four digits and omit the leading '8' that identifies it as a genetically modified product.
At this point PLU codes are still more of an unrealized concept than a consistently and universally applied standard (as far as we know, no supplier or vendor has ever used the '8' digit that identifies GM produce), and they were not created for the benefit of consumers, so shoppers concerned about the nature of the produce they buy should rely upon other sources of information.
If you only want organic produce, look for items that are specifically labeled as "Organic"; if you want to ensure you avoid any GM produce, buy only items that are USDA certified as "100% organic" (which cannot by law be produced from GMOs). In the latter case consumers might also look for "non-GMO" or "GMO-free" indicators, but that option is still somewhat problematic as the U.S. government does not yet directly regulate the use of those terms:
The United States has no government-sponsored food-labeling schemes that state whether or not food products contain GM material. Government regulations do, however, prohibit the presence of genetically engineered material in food that carries the government-approved label assuring that food is produced using organic production processes. Thus, consumers who wish to avoid GM material can buy organic food. Another option for consumers who do not want to buy food that may contain GMOs is to select foods labeled "GMO-free." Such labeling is organized by civil society groups and food companies. To carry the label, foods must comply with standards set by the organizers. The government does not regulate the label but may intervene if there is evidence that the label is misleading.
Curious consumers can use an application on the Produce Marketing Association's (PMA) web site to search PLU codes and find out what products they identify.