Business Urban legends involving embarrassing business deals. 0 Running a bluff is an age-old technique for enhancing one’s reputation for business acumen, but the gambit can backfire in spectacularly embarrassing fashion if your bluff is called. An unwary hostess tries to pass off a cake purchased at a bake sale as her own handiwork. An impressive-sounding phone conversation is revealed to be phony. A boss fires an indolent office boy and pays him off on the spot, only to discover that the dismissed employee worked for someone else. Law firm secretary sends caustic reply to senior associate’s e-mail request for a £4 cleaning bill reimbursement.