In December 2015, the above-reproduced photograph was one of several circulated on social media along with claims that they depicted presidential candidate Donald Trump's sons, Eric and Donald Jr., on a big game hunting trip.
The images were unaltered and accurately described, although they were not recent in December 2015. The photographs received broad media coverage at the time they were initially released, well before the start of Trump Sr.'s bid for the White House.
On 13 March 2012, the web site Gothamist published an article titled "Photos: Donald Trump's Sons Awesome At Killing Elephants And Other Wildlife." It said:
Animal rights activists are revolted by a series of trophy photos that have emerged showing Eric and Donald Trump Jr. posing with a dead elephant, kudu, civet cat and waterbuck while on a big game safari in Zimbabwe last year. In one photo, Donald Jr. proudly holds a dead elephant tail in one hand and a knife in the other. In another, the brothers are seen standing beside a 12'8" crocodile hanging from a noose off a tree. Activists obtained the photos and created [a] video montage of the Trumps' big hunt[.]
British tabloid the Daily Mail concurrently ran the photos in a piece titled "'I have no shame... I HUNT & EAT game': Donald Trump's sons pictured posing with their 'trophy' carcasses on big African hunt." It cited the web site Hunting Legends as a source for the photographs.
In March 2012, Donald Trump Jr. sent several tweets that addressed the controversy:
@exclamation I can assure you it was not wasteful the villagers were so happy for the meat which they don't often get to eat. Very grateful
— Donald Trump Jr. (@DonaldJTrumpJr) March 12, 2012
The Daily Mail quoted since-deleted tweets published by Trump Jr. in March 2012:
'Not a PR move I didn't give the pics but I have no shame about them either. I HUNT & EAT game'.
'I AM A HUNTER I don't hide from that,' he said to another critic on Twitter.