Origins: The rumor that Tootsie Pop wrappers featuring an Indian can be redeemed for free candy has dogged the Tootsie Roll company since shortly after the introduction of the chewy-centered lollipops in 1931. Although Tootsie Pops has never held any kind of promotion involving the collection or redemption of their wrappers, the "Indian wrapper" rumor has persisted for over sixty years. The story probably got its start because of the prevalence of contests and prizes connected with the packaging of children's products in the era when Tootsie Pops were first
Tootsie Roll Industries has received a steady stream of letters from consumers attempting to redeem their Indian wrappers since the 1930s (nearly all of the letter writers expect free Tootsie Pops in return), and they now process about
| Legend of the Indian Wrapper |
Morgan, Hall and Kerry Tucker. Rumor! New York: Penguin Books, 1984. ISBN 0-14-007036-2 (pp. 63-64). Poundstone, William. Biggest Secrets. New York: William Morrow & Co., 1993. ISBN 0-688-11529-2 (pp. 139-140).