Origins: I love hoaxes like this — good, old-fashioned greed dressed up to look like altruism!
February 1998 saw the following
All YOU have to do is send in your old tennis shoes (NO MATTER WHAT THEY LOOK LIKE) with a piece of paper that has your name and address on it, and Nike will send you a brand new pair back FREE OF COST!!!
The tennis shoes you send DO NOT have to be Nike. Just as long as they are tennis shoes. It really is a worthwhile project, and it's helping a lot of young kids. Here is the address:
Nike Recycling Center
26755 SW 95th Street
Wilsonville, OR 97070
Please send in your shoes. Otherwise you are just going to throw them away and they go to waste. This way someone can get some use out of them.
Nike really does send you a BRAND NEW pair of shoes even if you send in
The lure of "something for nothing" is a siren call best not heeded. In pursuit of that mirage, ordinary people will con themselves into doing the damndest things. These days that includes mailing off
If you're pipe dreamer enough to send your old kick-abouts to Nike, you'll get back a nice letter informing you that though they really do have a program where old shoes are ground up and used to build tracks and playgrounds, they don't replace the donated pair with a new one. You'll be asked if you'd like your old shoes to go to that program or if you'd prefer to have them mailed back to you. And that will be the all of it.
Just as in Aladdin's day, promises to exchange new for old should be greeted with extreme skepticism for there's still no such thing as a free lunch. This time the hoax is on Nike in that the ordinary Joes conned into this at least get their shoes back or get to donate them as they'd wanted to all along. It's Nike that has had to divert staff time and company resources to combating this latest bout of Internet craziness. (Hey, would you want to be stuck with repackaging hundreds of pairs of smelly shoes and then having the task of getting them back to their rightful owners?)
As of the last week of March 1998, there were 523 boxes of old shoes (some containing more than one pair) stored at the Nike warehouse listed on the
So where did this hoax come from? At this point, it's unknown. Perhaps it was someone's idea of a light-hearted prank and he had fun imagining people scrambling for those free shoes in the name of altruism. It could have been a genuine misunderstanding of the existing recycling program (Reuse-A-Shoe). Or it could be part of a deliberate attempt to cause public relations trouble for this particular company.
Nike almost appears to have been under attack through the Internet of late, so that last theory isn't as far-fetched as it first appears.
In the late winter of 1998, Nike had to fend off another such hoax aimed at them, one which supposedly had the company rewarding random participants in someone else's
Nike's website now carries a disclaimer web page about these hoaxes. As Nike's corp. communications manager, Scott Reames, said, "Nike never sends unsolicited
Anyone wanting to see their old sneakers end up as something other than landfill can send them to Nike, knowing they'll be put to good use. But that's the end of it — no new shoes are mailed back to those kind enough to donate what they no longer have a use for. Should you be interested in making such a gift, call the Nike information hotline at 1-800-352-NIKE for the location of the nearest Reuse-A-Shoe recycling depot. Or visit their
Barbara "set your shoes free!" Mikkelson
Last updated: 24 May 2011
Dodge, Lauren. "Nike Says 'Free Shoes' E-mail on the Internet Is a Hoax." Associated Press. 27 March 1998.