Claim: The Canada Dry beverage company got its name because it produced alcohol-free beverages during Prohibition.
Example: [Collected on the Internet, 2011]
Origins: "Drink Canada Dry is a slogan, not a command!" runs an old joke, a bit of punning humor that plays on dual interpretations of a popular beverage producer's advertising slogan. (We don't know exactly how old that joke is, but Jack Benny referred to it as a familiar piece of humor during his first professional radio broadcast in 1932, on a program sponsored by Canada Dry.)
The question at hand here has to do with the origins of that beverage producer's name. Why is a company headquartered in Texas and best known for liquid products such as ginger ale, club soda, and tonic water called "Canada Dry"?
The "Canada" part is easy: The company was started by a Canadian pharmacist,
The "dry" part of the name is easier to understand when one considers that the word "dry" has several different meanings other than "not wet," particularly as related to the area of potables. "Dry" can mean "not sweet" (as in a "dry wine"), and it can also mean "made with only a small portion of a particular ingredient" (as in a "dry martini" made with only a minimal amount of vermouth). When
As Canada Dry was establishing itself as a national brand in the
| Inside Canada Dry |
Morris, Evan. From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names. New York: Fireside, 2004. ISBN 0-7432-5797-9 (pp. 23-24). Rodengen, Jeffrey. The Legend of Dr Pepper/Seven-Up. Fort Lauderdale: Write Stuff Syndicate, 1995. ISBN 0-945903-49-9 (pp. 69-76). The New York Times. "Reynolds Seeks Canada Dry." 16 March 1984.