The history of business includes some examples of brilliant marketing ploys
. . . as well as some cases of colossal marketing blunders.
Africans were horrified by an American baby food company's product packaging.
Undesirable pale salmon is successfully sold with the slogan "Guaranteed not to turn pink in the can."
Lucky Strike cigarettes changed from a green package to a white one in the 1940s to aid the war effort.
The New Coke fiasco was actually a clever marketing ploy.*
Harley-Davidson's 'Fat Boy' motorcycle was designed to represent the dropping of atomic bombs on Japan.
Atari buried millions of unsold E.T. game cartridges in a New Mexico desert landfill.
In the 1940s, a textile firm used sexy double entendre ads to sell Springmaid sheets.
Burma-Shave once promised to send a contest winner to Mars as part of a promotional campaign.
Naugahyde is made from the skins of naugas, an odd creature native to Sumatra.
M&Ms could have been the candy featured in the film E.T., but they turned down the opportunity.
The three most valuable brand names on earth are Marlboro, Coca Cola, and Budweiser.
A humorous mail-order scam of the 1930s advertised a surefire and deadly
Sarajevo and Pyongyang are the only two world capitals without McDonald's restaurants.
Charles Shaw wine is being sold cheaply because airlines can no longer use corkscrews and have dumped their stocks of wine.
Fast food chain Burger King is behind a 'subservient chicken' Internet promotion.*
Retailers mistakenly scanned the wrong side of a CD bearing
Clocks in advertisements display a time of 10:10 in commemoration of the time of John F. Kennedy's death.
Students in Japan consider Kit Kat chocolate bars to bring them luck during exams.*
Shoe company markets the "Incubus," a product named for a demon that violates women in their sleep.
McDonald's buys its meat from All-Beef, which allows it to claim it uses
Lego sets in the 1970s were accompanied with a letter to parents encouraging gender equality.