Claim: McDonald's buys their meat from a company called '100% Beef,' which allows them to legally but deceptively claim they use 100% beef in their hamburgers.
There is rumor that Mcdonalds purchased a meat company called
[Collected via e-mail, February 2002]
Mcdonalds boast that they use 100% beef in their burgers. Is this correct? i heard a rumour that they get away with this because the company that supplies them with meat is called the 100% BEEF COMPANY.
[Collected via e-mail, December 2003]
While McDonalds says it uses 100% Beef in its burgers (now they claim they use 100% Canadian Beef in Canada) it in fact buys meat from a company called 100% Beef. Therefore they can put 100% Beef on their packages, advertising, etc. This create a sort of "loophole" that fools the general public.
Origins: Distrust of large corporations (which are thought willing to do just about anything to increase profits) and unease with what might have been deliberately incorporated into food not prepared
Another rumor attached to McDonald's asserts the company gets around truth in advertising laws regarding the meat it uses in its burgers by purchasing that commodity from a misleadingly named company. In different versions of the rumor we've encountered, the complicit business entity is named 'The All-Beef Company,' '100% Beef,' '100% Beef Company,' or even (in the versions told Down Under) '100% Australian Beef.' This legal fiction supposedly enables McDonald's to continue to advertise its burgers as using 100% pure beef even as they incorporate the meat of other animals or soy products into the patties.
While it's a fascinating tale, there's nothing to it: McDonald's hamburger patties in the U.S. are made with 100% USDA-inspected beef. They are cooked and prepared with salt, pepper and nothing else; no preservatives, no fillers.
McDonald's of Australia's "Make Up Your Own Mind" web site said the following of the rumor in its
No. The beef that we use comes from Australian farms. McDonald's Australia only ever uses premium, export quality beef. Our patties are made by two companies; OSI Foods and Australian Food Corporation.
It's not that easy to get around truth in advertising rules in the U.S. While in the realm of legend a legal fiction such as a company titled "All Beef" might suffice, in the real world the Federal Trade Commission wouldn't stand for it. Under the Federal Trade Commission Act, that government entity is empowered to "prevent persons, partnerships, or corporations" from using "unfair methods of competition in or affecting commerce, and unfair or deceptive acts or practices in or affecting commerce." Consumers have legal remedy available to them against corporations that have deceived them through certain provisions of the
Rumor usually positions the fictional All Beef or 100% Beef company as a meat supplier, but there have been exceptions:
Barbara "Usa and them" Mikkelson
Last updated: 9 February 2015
Barnett, Darrin. "The Beef, Whole Beef and Nothing But the Beef." AAP Newsfeed. 27 December 2001.