http://www.snopes.com/business/hidden/hidden.asp
Hidden Persuaders
Product packaging and advertisements are chock full of hidden and subliminal messages, some intentional and some
unintentional . . .
Ratings Key
= true
= false
= multiple truth values
= undetermined
= unclassifiable veracity
Select this
link
for an expanded
definition of our rating system.
The image of a naked man is hidden in the artwork of
Camel
cigarette packs.
An early experiment in
subliminal
advertising resulted in a movie theater's increased sales of popcorn and Coke.
The '33' on the
Rolling Rock
beer label stands for 1933, the year Prohibition was repealed.
Stacking two of Pepsi's special 1990 "
Cool Cans
" spelled out the word
"S-E-X."
A Samburu tribesman said "Give me big shoes" instead of "Just Do It" in a
Nike
commercial.
A couple of Intel engineers were fired after etching the phrase "
Bill sux
" onto a new version of the Pentium chip.
A can of
Renuzit
air freshener displays a phallus on its label.
The 1975 Sears catalog includes a glimpse of a male model
exposing
himself.
The H.J. Heinz company adopted the slogan
'
57 Varieties
'
because its product line included exactly
57 different
items.
PETA placed a
brick
with a hidden message at San Diego's PETCO Park.
Washing instruction
tags
on Tom Bihn bags carried a hidden message in French.
Soles of
Vans
shoes are adorned with the Star of David so that wearers will "stomp on Jews."
A Huntley and Palmers
biscuit tin
included risqué images on its lid.
*
Entries marked with an asterisk will display in a separate browser window.
Urban Legends Reference Pages © 1995-2013 by Barbara and David P. Mikkelson.
This material may not be reproduced without permission.
snopes and the snopes.com logo are registered service marks of snopes.com.