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Home --> Business --> Hidden Persuaders

Hidden Persuaders

Product packaging and advertisements are chock full of hidden and subliminal messages, some intentional and some unintentional . . .

Ratings Key

        Green bullet = true
        Red bullet = false
        Multiple status bullet = multiple truth values
        Yellow bullet = undetermined
        White bullet = unclassifiable veracity

Select this link for an expanded
definition of our rating system.

White bullet The image of a naked man is hidden in the artwork of Camel cigarette packs.

Red bullet An early experiment in subliminal advertising resulted in a movie theater's increased sales of popcorn and Coke.

Yellow bullet The '33' on the Rolling Rock beer label stands for 1933, the year Prohibition was repealed.

White bullet Stacking two of Pepsi's special 1990 "Cool Cans" spelled out the word "S-E-X."

Green bullet A Samburu tribesman said "Give me big shoes" instead of "Just Do It" in a Nike commercial.

Red bullet A couple of Intel engineers were fired after etching the phrase "Bill sux" onto a new version of the Pentium chip.

Red bullet A can of Renuzit air freshener displays a phallus on its label.

Yellow bullet The 1975 Sears catalog includes a glimpse of a male model exposing himself.

Red bullet The H.J. Heinz company adopted the slogan '57 Varieties' because its product line included exactly 57 different items.

Green bullet PETA placed a brick with a hidden message at San Diego's PETCO Park.

Green bullet Washing instruction tags on Tom Bihn bags carried a hidden message in French.

Red bullet Soles of Vans shoes are adorned with the Star of David so that wearers will "stomp on Jews."

Green bullet A Huntley and Palmers biscuit tin included risqué images on its lid.

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Urban Legends Reference Pages © 1995-2013 by Barbara and David P. Mikkelson.
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