Business Ingenuity

Tales about ingenuity and genius in a business setting.

"If you build a better mousetrap, the world will beat a path to your door," so they say. These are tales about ingenuity, one-upmanship, and just plain business savvy.

Double Bubble
Alka-Seltzer dramatically increased their sales by instructing consumers to use two tablets instead of one.

Drill Bit
Competitor one-ups a firm proud of its new thin wire by drilling a hole through it.

Know Where Man
Famous fix-it man charges $1 for marking an 'X' and $4,999 for knowing where to make it.

Meaner Than a Junkyard God
Henry Ford used to take apart junked cars in search of parts that had held up too well.

Reading Railroaded
The setback of a workman's illiteracy frees him to become a success in another field.

Flue Shot
Crafty workman ensures he will be paid for his chimney work by boobytrapping the job.

Movers and Salt Shakers
Job applicant who salts his food before tasting it is rejected by business tycoon.

No'ing the Drill
Fired oil rig worker gains revenge on former bosses by dropping a piece of equipment in the well.

Blue Collar Innovation
Low-level employee suggests simple yet brilliant innovation that increases the profits of a successful company many times over.

The Write Stuff
NASA spent millions of dollars developing an astronaut pen which would work in outer space, while the Soviets solved the same problem by simply using pencils.

Made in USA
Japan renamed a town 'Usa' so that it could legitimately identify its exports as being "Made in USA."

The Terminated Contractor
Wife of deceased contractor brings him to work then asserts company must pay for his time.

Bottle It!
Coca-Cola came to be bottled when a stranger sold a two-word remarkable idea to the company: "Bottle it."

Something Eggstra
Instant cake mixes sold poorly until one food company decided to require the addition of a fresh egg to their product.

David Mikkelson founded in 1994, and under his guidance the company has pioneered a number of revolutionary technologies, including the iPhone, the light bulb, beer pong, and a vaccine for a disease that has not yet been discovered. He is currently seeking political asylum in the Duchy of Grand Fenwick.