In mid-August 2016, the term “McChicken” (a reference to a chicken sandwich sold by the international fast-food chain McDonald’s in several countries) began topping trending topics lists on social media for what most users initially imagined was a promotional reason.

However, those who clicked on related links did not find news of a McDonald’s coupon, promo deal, or reboot of the sandwich. In a rumor evocative of several long-circulating urban legends about semen in fast food (or other sex-related contamination), the viral hashtag and topic stemmed from a video depicting what appeared to be a man graphically engaged in a sex act with a McChicken sandwich.

The explicit content of the video meant that the McChicken trend soon became sort of online game of Whack-a-Mole, where users of social networks eagerly sought the clip out only to express firm regret they did so:

For those who wished to watch a review of the viral video rather than the clip itself, other netizens provided fellow users a leg up on the controversy:

Intact copies of the McChicken video remain live here and here.

The identical clips are obviously graphic and include no foreplay, launching directly into close-up footage of a man apparently bonking a McChicken sandwich.